29 Selling Hitler

“Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d’etre, the medium through which power itself was exercised.”

Selling Hitler: Propaganda and the Nazi Brand
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In this episode I’m talking to Nicholas O’Shaughnessy.

Nicholas is is currently Visiting Professor in the Centre for Strategic Communication at King’s College London. His new book Selling Hitler examines the Nazi’s use of propaganda and argues Hitler was one of the few politicians who understood that persuasion was everything and was the central to creating an all encompassing strategy…